Global Media Concentration and Internet Project

Tracking two-dozen communication, Internet and media markets in nearly 40 countries, our research focusses on the media concentration within the Australia landscape.

The advent and massive expansion of the Internet and planetary scale digital platforms has breathed urgent new life into the enduring, simple, yet profound, question that animates this project:

Have the media industries, individually and collectively, become more or less concentrated over time?

On a global scale this project brings together a multidisciplinary team of more than 50 scholars and almost a dozen non-academic external partners to more consistently apply existing approaches and create new conceptual and methodological tools to address this question today.

Australian Research

Click image to view PDF

A report produced by the Australian research team of the Global Media and Internet Research Project

The report analyses market concentration across 12 telecommunications, internet, media and online services markets in Australia from 2019 to 2022. It finds that most of these markets are moderately to highly concentrated, with major Australian players like Telstra, News Corp, and public broadcasters dominating traditional sectors, while global tech giants like Alphabet/Google, Meta, Microsoft and Apple dominate core internet services and online advertising. Alphabet and Meta have risen to become two of the biggest companies operating across these sectors in Australia based on total revenue. The findings reflect long-standing media consolidation trends in Australia that are among the highest internationally.

Recommended citation: Flew, T., Fitzgerald, S., McTernan, C. & Nicholls, R. (2024). “Media and Internet Concentration in Australia, 2019-2022.” Global Media and Internet Concentration Project. doi.org/10.22215/gmicp/2024.9.

This report was updated on September 6, 2024.

Project Team

Professor Terry Flew, FAHA

University of Sydney

Cameron McTernan

University of Sydney

Dr Scott Fitzgerald

Curtin University

Recent Events

The Global Media and Internet Concentration Project held its international symposia from June 27-28, 2024, at the University of Sydney.

The world’s top media and communication scholars congregated in Australia for a workshop on media ownership categorization, presentations of the latest data and reports, a roundtable on new research frontiers, a workbook hackathon, presentation of our inaugural RA paper prize and a guest lecture