Analysts say social media giants need to feel global pressure

SBS News

Presented by Allan Lee Published 4 April 2026 8:01am

After the e-Safety Commission revealed that it is investigating some of the world’s biggest social media platforms for suspected non-compliance with the ban on under-16s, analysts are saying it’ll take more than that for the platforms to change their ways. Australian experts say increasing global pressure on social media giants could prove to be the most effective way of enacting change.

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How to tame your feed

It was great getting a sense of the deep ethnographic research Agata has undertaken and the links between digital literacy and digital empowerment. What I took away from the conversation was a sense that the algorithms that drive our feeds are not just code, they have a shape and form that evolves based on our interactions. While I would put myself in an ‘algorithms are bad’ camp, I find more people I speak with saying they like their algorithm, it makes their life easier, they just want it to do its work without all the slop and noise. This is where the business models behind the social media platforms come in and left to their own devices, will serve copy to maximise time on screen through extreme content. Counteracting that with hacks like conscious engagement could change our online experiences for the better.